A UK Based Furniture Retailer

A UK Based Furniture Retailer Improves e-Commerce Infrastructure with the help of Compvue

This UK based furniture retailer engaged Compvue to create a comprehensive e-commerce portal using Drupal, to replace its existing e-commerce infrastructure. We realized that key for driving growth is to create an agile, adaptable and scalable system. The business objectives were:

  • Ensure online customers find furniture products easily.
  • Provide relevant content to speed up purchasing decision.
  • Offer relevant pricing information (including handling, taxes, shipping etc.) upfront to allow transparency and help customer make an informed decision.
  • Facilitate a simple interactive buying process.
  • Add a feature to track order history
Compvue Solution

The new solution, implemented using best development practices, enhanced customer experience and satisfaction. This was achieved by improving online buying process and making the merchandising channel more effective.

  • Customers were able to easily access required information in order to make informed decisions.
  • Provided enhanced shopping cart features with streamlined checkout.
  • Best development practices ensured easy addition and removal of features as and when required.
Technology Used

We used the following technologies for website development and design:

  • PHP
  • MYSQL
  • Drupal CMS with Ecommerce module
  • Flash
  • HTML
  • JavaScript
  • CSS
  • Photoshop
Benefits
  • Enhanced Customer experience
  • Improved operational efficiency
  • Lowered costs
  • Monitored customer behavior through improved web analytics.