Oracle OpenWorld 2010 Roundup

As per Oracle CEO, Larry Ellison, Oracle aims to become the Apple of the business tech arena. The firm has followed Apple’s footsteps in development of standalone systems integrating both software as well as hardware.

"Steve Jobs is my best friend, and I watch what Apple do very closely," said Ellison, addressing a huge gathering of delegates at Oracle OpenWorld 2010 conference in San Francisco on Wednesday. "If you engineer the hardware and software pieces to work together you get a better overall system which is more reliable, more secure, faster and easier to install and use."

The company also announced its Exalogic Elastic Cloud product and it’s upgraded Exadata Database Machine product, showcasing examples of this approach.

According to Ellison, Oracle is optimizing its evolving range of Fusion Applications suite to run on these standalone systems. Fusion has over more than 100 distinct applications – which includes new ERP, HCM & CRM offerings – expected to be fully available by early next year.

“Applications & appliances are likely to drive near-term strength for Oracle, with medium & long-term products leaving enough growth opportunities,” explains Rakesh Gupta, CEO of Compvue Inc, who was also present at the conference.

The firm also showcased Sun’s advanced ZFS storage devices and SPARC T3 servers. Roadmaps for Java, Oracle Linux, MySQL & Solaris 11 were also detailed.

More than 40,000 delegates from over 115 countries attended Oracle’s Openworld Conference. Dell's Michael Dell, HP's Ann Livermore, Intel's Thomas Kilroy, Infosys's Kris Gopalakrishnan & Fujitsu's Noriyuki Toyoki were among the notable keynote speakers.